Intriguing surprise, intense emotion and prolific offense had already left lasting imprints on the 2008 men’s basketball gold medal game by halftime, regardless of what would transpire down the stretch. Team USA had poured in an Olympic-best 69 points at the break. Spain responded with a sterling offensive show of its own, netting 61 points, or 16 more than anyone had scored against the U.S. at the half. Somehow, Spanish coach Aíto García Reneses would have to explain to his guys how they could be trailing by eight despite shooting 61 percent from the floor, 63 percent from downtown, and 86 percent from the foul line. Meanwhile, Coach K and Team USA were in the tightest game of the Olympics against a team they had blown out by 37 eight days earlier.
Later, with 8:13 remaining in a game quickly transforming from exciting to epic, Coach K called timeout. Trailing almost all game, Spain had closed within two points, 91-89, after a 7-0 run to start the fourth quarter. Wukesong Arena was buzzing and jubilant Spanish fans were dancing with flags waving in the stands as freely as its team was playing on the court. It was winning time, and for the first time in the Olympics, Team USA would have to earn a victory in the closing minutes of the fourth quarter.
Whether you were pulling for the Americans or the Spaniards, it was becoming increasingly evident that this ballgame was not going to be decided by the best game plan or speed, athleticism and strength. With the world’s most prestigious championship at stake, this was a game that in all likelihood would be determined by the team that was hungrier to win, most together, and most poised. And three years of unprecedented commitment, resourcefulness and hard work by USA Basketball were going to be tested at the highest level in basketball’s ultimate game.
At this point, it was around 4 AM EST and the faces of the Duke Basketball players watching the game together back in Durham were growing tense. In a room lightened by laughs earlier in the night, it was suddenly silent after Coach K signaled for that timeout. Halfway across the world, the magnitude of the moment captivated the room. The gold medal stands were ready for deployment, Spain seemed to have seized the momentum, and both teams were battling valiantly in a once-in-a-lifetime competition for which there is no “next season.” Coach K has entered huddles following and preceding every possible scenario in this sport, I thought, except maybe one like this.
“I talk quite a bit about moments of truth,” said Team USA’s head coach earlier in the Olympics. “I don’t care how much you practice, how much you watch film, how much you talk. There is something that happens which tests you. Whatever it is, you reveal who you are.” For Team USA, after a series of Olympic blowouts, this was its moment of truth.
Joining an intense head coach with his 12 players, coaching staff and a clipboard diagram in the fourth-quarter huddle was a transcendent, energizing and motivating culture of pride, respect, honor, and patriotism. It was a culture born in late 2005 at a press conference in New York when Jerry Colangelo announced Coach K as the first-ever U.S. National Head Coach, jump starting the creation of a true USA Basketball program.
First, Coach K and Colangelo opted to create a 30-man, three-year roster where each player had to give his complete commitment to the team. Then, while involved in the World Championship in Japan in the summer of 2006, the USA team members visited soldiers in Las Vegas, posed with fans all over Asia, sported army fatigues while meeting with troops stationed at Korea’s Yongsan Army Base and Camp Casey, and listened intently to injured U.S. war veterans and Coach K’s former West Point player Col. Bob Brown.
“The first summer was about establishing a culture,” stated Coach K. “It was not so much about X’s and O’s but about core values… It was important for our guys to see people who serve, putting their lives on the line. We are serving by playing basketball. Our guys got it right away and they understand in the totem pole of service, we are here and the military is way up, way up here.”
In 2007, the team gathered again for the Americas Championship in Las Vegas. The tournament proved to be the perfect opportunity for Team USA to reconvene as a program, continue to grow as a team, and further their understanding of international basketball. The U.S. dominated the event, winning by an average margin of +39.5 points and qualifying for the Olympics.
Before heading over to China this summer, the players took a boat tour of Ellis Island and the Statue of Liberty, met with cheering fans at New York’s Rockefeller Center, adopted Marvin Gaye’s stirring rendition of the national anthem as their team “fight song,” and toured a USA Basketball Museum in New York City. They heard from and interacted with experienced Olympians such as Magic Johnson, who shared memories of the 1992 Olympic Team, and Doug Collins, who was robbed of the Gold in the 1972 Olympics after the scorer’s table inexplicably gave Russia three chances to win the gold medal game in the closing seconds. Said Coach K, “What we are trying to do is develop a spirit where we are not just saying something. We are showing them something and allowing them to feel something.”
Meanwhile, over the course of several years, continuity was established and the players were able to develop meaningful relationships with their teammates, creating a strong mutual investment in and understanding of the team’s goals, overall identity, and sense of purpose. “Bonding doesn’t just happen,” noted Coach K. “You don’t go to the store and say I want to bond with somebody or I am going to look it up on the Internet at bonding.com. It doesn’t work that way. You have to give time, you have to make commitments, you have to make sacrifices, you have to be together. That is how a brotherhood is developed.”
Together, Team USA was surrounded by and immersed in the Red, White and Blue, a brotherhood united by rich, unique, and patriotic shared experiences. As a result, they arrived at the Olympic training camp in Las Vegas already on a mission for their country and living the culture they had created the previous three years.
Upon arriving in Vegas, Coach K asked the players to share the values and goals that were important to them. “We have to be a no-excuse team,” LeBron James responded. “We can’t blame the refs, the crowd, anybody. We are in a position right now where we control our own destiny. I got all of you all on my team. What is my excuse now? Do we have an excuse? We don’t. This is everything we always dreamed of.” Together, the team created a list of standards to live by and hold one another accountable for throughout the Olympics. The list included standards such as No Excuses, Communication, Trust, Collective Responsibility, Care, Respect, Poise, Flexibility, Unselfishness, Defense, and Pride. Win or lose, this was going to be a prepared and motivated squad arriving in China with a deep appreciation and understanding of their influence and potential.
Said LeBron when he arrived in Beijing, “In the last couple of years I’ve come to understand what this is about. And I have to say, this means more to me than playing for my respective team. That’s because I’m not just playing for my community, I’m not just playing for Cleveland or Akron or the state of Ohio. I’m playing for every state — all the people in America. And I know now, this is 20 times bigger than an NBA championship.”
Team USA opened the Olympics against China in front of an estimated one billion viewers worldwide, the largest crowd in history to watch a sports event. Amazingly, the Chinese fans cheered for both teams, hoping for a victory by the host nation but respectful of Team USA’s performance.
After that game, Kobe Bryant told the media, “That’s the first time I’d ever heard those ‘USA’ chants in person, and it was the most amazing thing ever. Nobody in L.A. wants to win for the Lakers more than me, everybody knows it. But this is something totally different. I’ve never been part of something this big before. Obviously, there is an added sense of responsibility because you have USA across your chest… We have to change the way people look at us.”
Team USA tried to do just that throughout the Olympics. “If all we do is play basketball, we’re not making use of all that the game can give,” said Coach K after the USA defeated China. “Sure, you want to win, but what if the game opens some doors that haven’t been knocked on? And if a billion people are watching, what message do you want to send? That we’re 1-0 in pool play?”
Immersed in their team culture from day one at the Olympics, Team USA delivered constant, exceptional, and selfless effort game in and game out. “For 40 minutes, we want it to be nonstop movement and chaos,” Chris Paul said, and it was. “We want to wreak havoc all over the floor. This is the largest stage of basketball that I’ve ever played on, and we are playing for the best team in the entire world.” Chris Bosh added, “It’s our hustle. We don’t want anything easy. If teams get two points or three points, we want them to feel like it’s a relief. We want them to feel like that’s the hardest two or three points they ever got. I think that just shows the whole spirit of the whole thing.”
Off the court, Coach K remarked that the coaching staff did not have to ask the USA players to excitedly attend as many other sporting events as possible, cheering graciously and befriending their fellow American athletes. No one needed to remind the guys to visit the Olympic village almost immediately after arriving in Beijing, wave appreciatively after every game to the adoring Chinese fans, or repeatedly emphasize that the Olympic experience meant more to them than winning the NBA championship. The tears in the eyes of many of the players and coaches as the Star-Spangled Banner was played before the USA-China game were as authentic as the goosebumps on their arms.
In the fourth quarter of the gold medal game, all of Team USA’s experiences over three years — the crying, the sweat, the time-zone changes, the rigorous practices, the world travel with so many amazing team functions, the tough games, the late nights studying film, the emotional team meetings – served as inspiring reference points. In those final eight minutes, a determined USA squad had come too far as a group to fall short of the Gold. Galvanized by the pressure and the opportunity to win Gold for their country, Team USA remained confident in their brand of basketball and each other, never flinching. After the 7-0 run by Spain, the USA responded with a 7-0 run of their own and pushed the lead to 11. Spain fought back to within four at 108-104 with 2:25 to go, and then Dwyane Wade anwered with the final three of his 27 points and the USA slowly pulled away.
Once the crowd began its chant of USA-USA-USA with under one minute to go and Spain having to foul to extend the game, the celebration was underway. Grown men, NBA stars and championship coaches among them, celebrated more genuinely than the Little Leaguers from Hawaii who would win their World Championship later in the day. Kobe Bryant hugged and doused a grinning Coach K with water. The moment he received his medal, LeBron James grabbed it and stared, mesmerized, before inhaling two deep breaths with the bouquet of roses held to his nose. The court at Wukesong Arena was overtaken by a red, white and blue tidal wave of hugs, smiles and unadulterated joy. The players showed their coaches supreme appreciation by placing all 12 gold medals around their necks (medals are only awarded to athletes in the Olympics). Later, they opted to attend the postgame media conference as a team with all 12 players and the entire coaching staff.
Each player also shared a moment with Doug Collins, with LeBron James leading the way immediately after the buzzer sounded. “We all know his story and what he went through and his Olympic experience and having a win basically taken away from him,” said James. “He’s as important to this as we are to this. This is a gold for him also, not just us.”
It was a gold medal for an entire country that Team USA not only won, but earned. “There is no possible way in my opinion that we would have won without the three-year commitment,” stated Colangelo after the game, “and I know Coach K feels the same way. We didn’t crack under any pressure. There was pressure from the opening tipoff and the fact is it was a pressurized game and we never cracked. Without continuity, without these guys being together for the last few years, I think we might have lost.”
Ultimately, the three-year commitment facilitated more than the gold medal game victory and poise under pressure. It allowed Team USA to establish their own distinct style of play, to develop a culture on and off the court, to unite as a team, to connect with fans in the United States and around the world, to redefine how USA Basketball and its NBA players are viewed, to learn and adapt to the international game, to passionately represent the United States, to make it fashionable for U.S. basketball players to dream about wearing the USA jersey, and to set the gold standard for basketball in America and worldwide. The Americans left Beijing fulfilled and euphoric, with a lifetime ahead of them as worthy winners of sports’ golden prize.