Christoph Guttentag served as Duke’s Director of Undergraduate Admissions for 13 years before his promotion to Dean of Admissions in 2005. Since his arrival at Duke in 1992, the admissions office has enjoyed a steady improvement in the quality of matriculating undergrads and quantity of interested prospective students.
Certainly Duke stands out to potential applicants for its academic excellence. What role do you see Duke’s overall athletics tradition playing in high school students’ decision to apply to Duke?
What stands out for Duke is the particular combination of exceptional academics and a sense of school spirit that is very much tied into athletics. So, it’s really the manifestation of that spirit in all of the students that don’t participate in intercollegiate athletics. That is something that students notice, that they respond to, and is something that is very positive for Duke. We talk about that when we speak with prospective students. One of the four or five things that we talk about is that sense of school spirit, and I think at Duke it arises to a large degree from the success of athletics.
During your tenure guiding our admissions office, have you noticed a surge in applications following a particularly successful basketball season, such as after the 2001 national championship or 2004 Final Four, or is it fairly level at Duke?
Every time the team does well, somebody will ask that question. It appears that we saw the big increase in the mid-1980s, when the team rose to prominence and stayed there. Since then, I’ve actually tried to track it when we went to the Final Four or the national championship, and there has been a general gradual increasing trend in application. We haven’t been able to tie either the general number of applicants or number of students accepting our offer of admission to how the team does, but clearly, it is only a positive.
Our basketball team played on national TV 25 times in the regular season alone this past season. What type of value do you place on that kind of exposure?
Like they say in the MasterCard ads: it’s priceless. The value is not just in being on national TV that often, that’s obviously good under any circumstances. The value lies not simply in the quality of the team, the success of the coach or the spirit of the fans, but that we are successful doing things the right way any time we are on national TV. Also, the students are among the most knowledgeable and enthusiastic fans that there are, but everyone knows that they are also destined for success as adults. It’s that great combination of what’s right in front of you plus the larger context that this is happening in. It’s the students who aren’t just great fans, but they are also great students.
One of the great things about all of the exposure that we receive is that we can go into any town, almost any high school, and even if people don’t know much about Duke, because of how often we have been on TV over the years, we are already entering a situation in which there is a positive impression. And that’s great. We start at the very minimum with some knowledge that is incredibly positive, and for the places that know us better, it’s that and all of the things they know about Duke’s academic possibilities.
What impact has Coach K had on Duke’s national profile over his almost three decades at our university?
There are a good number of coaches who have been at their colleges for a long time, maybe not as many as there used to be, but there still are a good number. The value is that everybody knows that Coach K stands for doing things the right way and doing things with integrity. That’s so positive and you can’t get that any other way other than doing the right things for an extended period of time. Coach K’s longevity is part of that effect.
How has the admissions office utilized Coach K over the years to help attract interested students?
It’s interesting. We’ve used him differently over the years. When I first arrived and he had more time on his hands, we asked him to speak to large groups of students. Now, we use him in particular situations. Last year, for example, we had about 100 of our absolute top academic recruits on campus, and he chatted with them for at least a half an hour. Just recently, he signed some basketballs for my Associate Director to take over to China to give as gifts. We’re careful not to ask for too much of his time, but every time we have asked, he has responded and helped us.
When I thought of Duke as a prospective student, academic excellence, a beautiful campus, and a unique location came to mind. I also thought of basketball, and I am sure I am not alone in this regard. What are the positives and negatives of this mentality for prospective students?
The positives are that it is yet another reason to think about Duke. It is a factor that distinguishes us. You can count the number of schools on one hand that really excel in both athletics and academics. There are just so few places that do that. It is also emblematic. This is one of the things that I think about when I watch a game. It’s not very often in your life that you get to see something done at the highest level possible. It’s like watching Tiger Woods play golf or Henry Friedman doing surgery. It’s that ability to watch something being done at the best level that it can. When you watch Duke Basketball, you are watching Division I basketball being done as well as it can be done. The opportunity to see that is a positive in and of itself. That is what is great about Duke. You get to have those kinds of experiences in many different areas, whether it is talking to a faculty member or spending time with a classmate. Those are all positives.
The negative is that there are some students out there who think that the only reason to come here is because of basketball and that basketball defines us. That’s unfortunate because we are so much more than that. There are times where your identity is so bound with one particular aspect of it that students don’t see all of the other wonderful qualities. But the positives clearly outweigh whatever small negatives there may be.
Is it possible to quantify roughly how many of our applicants cite Duke Basketball as a reason for their interest in the university?
You know, we have really never checked. Staff members will typically read between 1,000 and 1,500 applications a year, and basketball shows up in one of the smaller essays where we ask, “Why are you interested in Duke?” But we have never bothered to count. It almost never shows up as the first thing, but when they talk about the things that appeal to them at Duke, they will list about six to eight things and somewhere in there is basketball or, more commonly, school spirit. So yes, it shows up and even though we’ve never counted, we are familiar with it.
What do you believe are Duke University’s three most attractive and unique characteristics for potential applicants that differentiate us from our peer schools?
I’ve thought about that and there are actually four. One of the differentiators is the combination of just exceptional academic opportunities and the unique Duke spirit. The second is the attention that Duke pays to its undergraduates. For basketball fans, it manifests itself in the seating for the Cameron Crazies, but that’s just one out of a thousand ways that the institution pays attention to the undergraduates. I was listening to President Brodhead welcome admitted students last week at Blue Devil Days and he was talking about the students he met during his office hours and the things that they were planning. Time after time after time, whether it is something academic, social, cultural, or community-service oriented, the institution gets some of its best ideas from students. That responsiveness to undergraduates is something you don’t find at a lot of places. The third thing is something that surprises people about Duke sometimes — That Duke is very willing to change. If you compare us to some of the other older colleges in the United States, they have a lot of tradition but sometimes it makes change a little more difficult. One of the things I love about Duke is that it is willing to question itself, ask how can it do things better, and try things out. Sometimes they work and sometimes they don’t, but it’s the spirit of “Hey let’s try it and let’s see if it works.” If it works reasonably well, maybe we can work to improve it but if it’s not a good idea then that’s fine. That willingness to think about change and improvement and quick implementation is special. The final thing is something I had to grow to understand because it happens a little bit under the radar, but the community engagement at Duke is incredible. That takes the form of community service and also the notion that education is something to be put to use. That sense of engagement with the community, with the world, with practical life is really part of the texture of the place.
At a university with stringent admission standards, how do you balance maintaining high academic requirements with attracting athletically-gifted student-athletes?
We have a lot of conversations with the coaches. I would say more so than at most colleges and certainly more so than more Division I scholarship-granting universities. There is a lot of back and forth between our office and the coaches. There are some students that are easy choices and some that are tough decisions. I know all of the coaches don’t recruit players that they would like to recruit because they would not be good Duke students. There is a lot of conversation and a double acknowledgment. For one, there is an acknowledgment on our part that one of the decisions the University has made is to be a competitive Division I program in a lot of sports, and student-athletes bring something special to the institution beyond how well they do on the field, or in the pool, or on the links, or on the mats. The experience of being an athlete at an academically challenging institution has multiple values to the community. We understand that. At the same time, the coaches understand that in the end, students still need to be successful Duke students. Most of the time we work it out well. It is a good relationship and we don’t always agree on everything, but that’s fine too.
The “Cameron Crazies” might be the most well-known fans in all of sports. What goes through your mind when you hear that term?
I love the Cameron Crazies. They have a great reputation, and it’s a reputation that reflects well upon the University. A couple of opposing coaches don’t agree and I’ve read some of their comments, but for the most part it just reflects so well upon Duke. One of the things that I always find interesting is teams that play us a lot truly appreciate the atmosphere in Cameron. Everybody is bringing their A-game. They know we will, they know they have to, and they know our fans will. That’s one of the things that athletes love. They love good competition and love to win, but they know that good competition brings out the best in everyone.